Sendinblue

# b2b

a powerful relationship marketing platform

backend
Symfony
Microservices
PHP
MongoDB
REST API
design
UX Audit
UX Enhancements
frontend
React
Redux
Draft.js
Webpack
React Beautiful Dnd
HTML5
CSS3
qa
Manual testing
Postman
API testing
Automated UI tests
WebdriverIO
tools
Travis CI
Sentry
Docker

80k+

businesses in 160 countries served

6

languages supported

10

Merixstudio’s team members

100

million emails/sms per day

problems to solve

Sendinblue is an innovative Saas solution that empowers small and medium-sized businesses to build relationships through marketing campaigns, transactional messaging and marketing automation. Sendinblue was acclaimed 14th Fastest Growing Company in Europe by the Financial Times (2018).  

The Client reached out to Merixstudio with a need for qualified support in a rapid scale-up of the startup. The key challenge for Merixstudio was to smoothly and quickly align themselves with the existing product and maintain collaborative work in a culturally-diverse multi-timezone setup.

solutions

Merixstudio’s team was responsible for the timely implementation of a clear-cut scope that mainly boiled down to empowering users to automate email marketing by generating custom forms and pages. Taking into consideration the scale and complexity of the whole application as well as a number of inherent dependencies, the team decided to pay a special focus on the testing process and to double QA efforts. Except for unit tests by the dev team, this mainly referred to QA functional testing i.e. writing numerous test cases and performing intensive manual testing, automated functional testing with WebdriverIO, JavaScript, Mocha, Chai as well as functional API testing with Postman.

We have composed a dedicated, self-managed team, including Scrum Master, UX designer, QA specialists, front-end and back-end engineers. The headcount varied between 7 and 10 as the team size was adjusted to the current project needs. The biggest extension concerned QA and UX teams, which resulted from the necessity to audit the client’s design and perform automated UI tests. More detailed information on team fluctuations is presented in the chart below.

One of the major challenges of the project was the effective remote cooperation of teams located in Poland, France and India. To successfully handle the workflow with an almost 5-hour time zone difference, all sides needed to understand the crucial role of communication and fully comply with the jointly agreed terms of cooperation. We achieved tangible results by harnessing the best Agile and Scrum practices, in particular:

  • organizing our work into 2-week sprints that synchronized planning-related activities, increased our focus and allowed us to update our thinking,
  • conducting daily meetings with dedicated people from all teams to keep up-to-date with the development process
  • setting up several channels on Slack to cover different topics for constant communication
  • keeping the essential information about tasks and processes in JIRA and Confluence
  • arranging regular reviews to demonstrate the effects of work, update the status of the project and collaborate on the plan ahead

team collaboration

team fluctuation

view examples

key features

  • designing emailing automation templates

    creating customized HTML email layouts by dragging and dropping various blocks including text blocks, clickable buttons, and images

  • email scheduling

    scheduling emails to be sent at a particular time. Machine learning-powered algorithm suggests a time to achieve the best possible engagement with contacts

  • performance monitoring

    providing real-time statistics about deliverability, open and click-through rates, heat map

  • marketing automation

    optimizing contact management with 8 out-of-the-box automation workflow templates

  • recipient segmentation

    collecting the email addresses and contact information with custom forms, contact segmentation, custom contact fields.

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