powerful relationship marketing platform
80k+businesses in 160 countries served
10Merixstudio’s team members
100million emails/sms per day
problems to solve
Sendinblue is an innovative Saas solution that empowers small and medium-sized businesses to build relationships through marketing campaigns, transactional messaging and marketing automation. Sendinblue was acclaimed 14th Fastest Growing Company in Europe by the Financial Times (2018).
The Client reached out to Merixstudio with a need for qualified support in a rapid scale-up of the startup. The key challenge for Merixstudio was to smoothly and quickly align themselves with the existing product and maintain collaborative work in a culturally-diverse multi-timezone setup.
The team headcount varied from 7 to 10 people in its peak time and the composition included scrum master, UX designer, QA specialists, front-end and back-end engineers. The team functioned as an independent and self-managing unit, however, maintained collaboration with the other stakeholders located in both Europe and India which make them successfully handle the workflow with an almost 5-hour time zone difference. The whole development was supported by an agile methodology incorporating Scrum practices and adjusting them to the current project needs.
designing emailing automation templates
creating customized HTML email layouts by dragging and dropping various blocks including text blocks, clickable buttons, and images
scheduling emails to be sent at a particular time. Machine learning-powered algorithm suggests a time to achieve the best possible engagement with contacts
providing real-time statistics about deliverability, open and click-through rates, heat map
optimizing contact management with 8 out-of-the-box automation workflow templates
collecting the email addresses and contact information with custom forms, contact segmentation, custom contact fields.