Rethink your business-customer relationship

Over 25 years of adopting customer-centric practices and mindsets into business

Speak with our expert

Strategic approach to designing impactful experiences

Many businesses realize that competing solely on products or services isn't enough. Gaining a lasting competitive edge requires seeing the world through the customer’s eyes.

At Merixstudio, we specialize in creating value through transforming the customer experience. By delving deep into the heart of customer interactions, we guide companies toward strategic decisions that impact their customer relationships and drive business growth.

Partner with Merixstudio to redefine your customer experience.

Adapt to market changes

Stay agile and responsive to evolving market trends and customer expectations.

Maximize customer satisfaction

Actively address customer needs to boost loyalty and retention.

Increased revenue

Leverage positive customer experiences to drive sales and repeat business.

Enhance brand reputation

Utilize exceptional customer experiences to build a stronger, more attractive brand presence.

Differentiate competitively

Stand out in the market by offering superior customer experiences.

Streamline processes

Optimize customer-related processes for efficiency and cost reduction.

Strategies for improving customer experience

Prioritizing your experience, our approach combines
a range of proven methodologies, enhancing every interaction with your business.

Consequently, each methodology is carefully adapted to align seamlessly with your unique requirements and objectives.

Employing the Business/Lean Model Canvas, we map out business models to gain a comprehensive understanding of your current operational landscape. This framework is instrumental in clarifying and contextualizing your business processes.

Utilizing the Value Proposition/Elevator Pitch technique, we articulate the unique advantages your business offers. This approach is pivotal in ensuring your value proposition is communicated effectively and memorably in the market.

A combination of survey interviews, focus group analysis, and analytics tools is used to acquire comprehensive market and customer insights. This approach ensures a deep understanding of market needs and trends.

Through brainstorming, we enhance creative thinking and idea generation, essential for a forward-thinking CX strategy, aiming at innovative solutions for unique challenges.

By employing Customer Journey Mapping and Service Blueprint Mapping, we deeply analyze user interactions, forming a user-centered strategy foundation. Leveraging Lean UX principles, we prioritize agility and responsiveness, focusing on rapid prototyping and continuous feedback to develop efficient and impactful technology solutions.

In our Design Sprints, we prototype and test rapidly, speeding innovation and reducing failure risk, crucial for swiftly bringing viable concepts to life.

Integrating Design Thinking into our problem-solving methodology, we focus on user-centricity to develop resonant prototypes. With Lean UX, we iterate fast based on feedback, refining designs to meet user needs. Storyboarding visually outlines the user experience, offering a clear narrative of interactions, key for conceptualizing and communicating the journey.

Customer experience transformation process

Dedicated to improving your customers' journey, we combine our proven process with effective techniques, ensuring each is adapted to align seamlessly with your unique requirements and objectives.

Introductory Session

What we do
Business-oriented digital consulting services presentation
Learn about business goals and objectives 
Helicopter view of the current state of customer's goals and objectives
General plan/ agenda for the next steps, such as workshops or brainstorming sessions

CX Analysis & Workshops

What we do
Lead brainstorming and design thinking sessions
Analyze the current state (As-Is process mapping) and business context
Define your business goals and value proposition
Conduct market research, including competitor and customer analysis
Clear understanding of your business needs
Roadmap for implementing UX vision and strategy, milestones, risk register possible scenarios


What we do
Define the scope of the prototypes
Create wireframes and mockups
Develop clickable or static prototypes
Test the prototypes with the end users
Creation and validation of a product, service, or feature
Data-driven decisions for the next steps

Improvements / Development

What we do
Implement improvements to the customer journey OR
Start developing your product
Delivering a compelling customer experience
Driving business growth
Estimation & timeline for the first phase

Frequently asked questions

What is the primary goal of your CX Transformation service?
Why is transforming customer experience crucial in the current market?
How do you customize the CX Transformation for different businesses?
What differentiates your approach to CX Transformation?
Can your service help in aligning our business with modern customer expectations?
How do you address unique challenges in different industry sectors?
Is your Customer Experience Transformation service suitable for businesses of all sizes?
How can we start with your Customer Experience Transformation service?

Transform experiences and create real value for your customers.

Speak with our experts