Why do our clients bet on cross-platform?

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We decided to go for a cross platform approach

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because we wanted to reduce our costs,

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and we also wanted to make sure we were working off a single code base.

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At such a small stage of the company,

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there's a lot of unknowns.

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It would be foolish to assume that you have an instant market

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product fit on day one.

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So by having a really flexible platform where we could say,

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do our iPhone users love us the most?

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Is this actually something for Android users?

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Or really people want this deployed on a website?

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It gives us a lot of flexibility that we can deploy

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this anywhere with a consistent look and feel.

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We've got much lower ongoing costs because the team can be

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smaller and more focused.

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We don't have to worry about parity between the platforms

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because it's one code base.

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It is one platform to us.

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It's just deployed in many different places.