Why is cross-platform a perfect match for startups

00:06 → 00:09

We decided to go for a cross platform approach

00:09 → 00:13

because we wanted to reduce our costs,

00:13 → 00:17

and we also wanted to make sure we were working off a single code base.

00:17 → 00:19

At such a small stage of the company,

00:19 → 00:21

there's a lot of unknowns.

00:21 → 00:24

It would be foolish to assume that you have an instant market

00:24 → 00:27

product fit on day one.

00:27 → 00:31

So by having a really flexible platform where we could say,

00:31 → 00:33

do our iPhone users love us the most?

00:33 → 00:35

Is this actually something for Android users?

00:35 → 00:38

Or really people want this deployed on a website?

00:38 → 00:41

It gives us a lot of flexibility that we can deploy

00:41 → 00:44

this anywhere with a consistent look and feel.

00:44 → 00:48

We've got much lower ongoing costs because the team can be

00:48 → 00:49

smaller and more focused.

00:49 → 00:52

We don't have to worry about parity between the platforms

00:52 → 00:54

because it's one code base.

00:54 → 00:55

It is one platform to us.

00:55 → 00:58

It's just deployed in many different places.