How to build a web app remotely & effectively? Merixstudio & Bronson Vitamins

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Right now we are kind of using Merix as

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almost like the outside IT department.

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My name is Martin Gora.

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I am the director of the IT and e commerce

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at Bronson Labs.

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We are the New York based company

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and we do manufacture and sell vitamins and dietary supplements.

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Last few years we made a switch from

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being a catalog company or catalog and e commerce

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company to more like ninety nine percent e commerce company.

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So obviously our website and our web store

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is of the key importance to the business.

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We have been working together since two thousand six.

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We started our cooperation when Merixstudio had ten,

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maybe twelve people.

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So it's thirteen years now during which a lot of things have changed.

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The key to success in collaboration with Bronson

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vitamins was to understand the business needs and the users of this website.

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This was a great space for our product design team to show a

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huge role of UX in delivering great apps and digital

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solutions helping to achieve business goals.

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You guys understand our business goal

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which is to sell and make money which is our priority as an e

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commerce company.

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We need to sell and make money and you know

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it's important for me to work with the company who to some

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extent at least will engage in our operation.

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We have here a cross functional team that is working on

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dilemmas and goals I focus on frequent delivering stable

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solutions, participating together in the entire

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service life cycle, from concept through the

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development phase and

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to say to production support at the end.

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In our last redesign project,

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we relied on the data gathered via almost two thousand

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sessions recorded with Hotjar.

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This served as a solid grant for identifying places that

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needed UX tweaks.

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Our research showed that the navigation was way too complex

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and the product page was overloaded with various

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irrelevant information.

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We also made a search bar wide and

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accessible across various devices,

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so it's now one of the most prominent elements in the new site.

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Right now we are kind of using Merix as

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almost like the outside IT department.

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That's how we look at this.

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We really there's no one project there.

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Mean we have a project manager who we deal with.

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At some point we used to have two.

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And it's more like we focus on the

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marketing angle of our business and instead of

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hiring a few people in New York we just work with Merix.

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You guys get the job done and it helps that I know some key

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people here so we can always communicate.

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But this is more like no nonsense business engagement

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that you guys do we want the job done,

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you do the job and

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it's you know it simply works.