Author
Kamil Kaniuk
Head of Business
Head of Business at Merixstudio, a Poznań-based software consultancy that builds custom web, mobile, and hardware-integrated products: IoT, sensors, and connected devices. With 18+ years in B2B software, he leads business development and sales, working directly with and guiding C-level executives, CTOs, and VPs of Engineering to turn dense technical strategy into shipped product - a clear thinker focused on simplifying complexity. He writes about go-to-market for engineering-led companies, value-based selling, and the "bits + atoms" edge where software meets the physical world. A father of three, amateur footballer, mountain-trail explorer, and collector of obscure 80s Italo-electro vinyl.