Early money is like yeast: on fundraising in the startup world

At the turn of the 19th and 20th centuries, the belief that the lack of money is the root of all evil became widespread. Little changed since then, and nowadays, the rule does apply to the startup world. There was a time when a small investment of $200k helped Uber catch their breath. The first rounds of Facebook and Instagram were both around $500k. Perhaps not every startup will offer a multi-billion IPO, but sometimes just a pre-seed round will be enough to enter the market. In recent months, the Merixstudio team surveyed 241 startup founders and enthusiasts, willing to discover what makes some startups get their first rounds. Our goal was to understand the process and, as a result, make fundraising easier than ever before.

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