Swedish Tech & Startup Ecosystem: How Can It Benefit from Ties with Poland? | IT's time to talk #6
00:00 → 00:03
Sweden is famous for Avva, IKEA,
00:03 → 00:07
Volvo, but also leading tech companies like
00:07 → 00:10
Klarna or Spotify.
00:10 → 00:14
Klarna founder is actually a Polish Swedish person
00:14 → 00:18
just like my today's guest, Piotr Stepiński.
00:23 → 00:25
Piotr, it's a great pleasure to have you here.
00:25 → 00:27
How are you doing?
00:27 → 00:31
Likewise. It's great to be here. I'm doing excellent.
00:32 → 00:34
Great weather here, so, you know,
00:34 → 00:36
the energy is on top right now.
00:36 → 00:40
But but you're in Poland or you're in Sweden at the moment?
00:40 → 00:43
I'm actually in Warsaw, Poland.
00:43 → 00:46
I live here since many
00:46 → 00:49
years back, but I have a background,
00:49 → 00:53
a strong Swedish background, as you will find out soon.
00:53 → 00:54
Okay.
00:54 → 00:58
If you could tell a few words what you're currently doing,
00:58 → 00:59
what is your position at Merixstudio,
00:59 → 01:01
what are your fields of interest?
01:02 → 01:02
Okay.
01:02 → 01:07
So I'm working with Merixstudio for whole year
01:07 → 01:11
now, and I'm doing business development.
01:11 → 01:15
So I'm responsible of acquiring new customers,
01:15 → 01:19
guiding them through our software creation process,
01:19 → 01:20
and taking care of them.
01:20 → 01:24
And I have a strong focus on Scandinavian markets,
01:24 → 01:28
Sweden in particular, since I used to live there
01:28 → 01:30
for for many years back.
01:31 → 01:33
Okay. Thank you for this.
01:33 → 01:37
You travel often to Sweden.
01:37 → 01:41
Have you noticed in recent years some changes,
01:41 → 01:45
some major shifts within the IT industry,
01:45 → 01:49
within the startup ecosystem, and, let's say,
01:49 → 01:52
the wide span of tech in
01:52 → 01:54
Sweden.
01:55 → 01:55
Yeah.
01:55 → 01:58
I think Sweden is a great example of a
01:58 → 02:02
a country where the tech is is it's a tech
02:02 → 02:06
leader, not only in Europe, but in in the whole wide world.
02:06 → 02:10
So many of the pioneering ideas come from Sweden,
02:10 → 02:15
actually, and it's been like this for for for many, many, many years.
02:15 → 02:19
So, obviously, looking at the Swedish market and what
02:19 → 02:23
is happening there among startups but also among larger
02:23 → 02:27
companies, you can now also probably predict some trends
02:27 → 02:31
that will go global later on as well.
02:31 → 02:35
So, obviously, right now, there are a lot of trends.
02:35 → 02:38
Firstly, in in terms of, you know,
02:38 → 02:42
markets and categories, there's a lot of trends on
02:42 → 02:46
in green tech sustainability and
02:47 → 02:48
things like that.
02:48 → 02:51
There's also a trend in cybersecurity
02:51 → 02:54
and in defense technologies.
02:54 → 02:58
I hope we can talk more about these particular
02:58 → 03:01
areas later on.
03:01 → 03:05
But, obviously, also, Sweden has been struck by,
03:06 → 03:09
in the last few years by, let's say,
03:09 → 03:12
a recession in terms of of new companies,
03:12 → 03:16
in terms of capital available to fund these companies as well.
03:16 → 03:19
So also there is a trend of,
03:19 → 03:23
let's say, a more thought through startup
03:23 → 03:27
ideas that get funded while the other ones
03:27 → 03:31
that used to get funding before might have difficult
03:31 → 03:33
times to to to find funding.
03:33 → 03:37
So definitely, the climate is more competitive right now,
03:37 → 03:42
and it's more difficult to actually fund your idea and
03:42 → 03:45
to to make the idea a a breakthrough.
03:46 → 03:49
But Scandinavians are famous for their
03:49 → 03:53
pragmatism, yes, for not falling too much into emotions.
03:53 → 03:56
So I guess one way or another,
03:56 → 03:59
they will solve the issues that they are currently facing.
04:00 → 04:03
You mentioned couple of verticals already.
04:03 → 04:06
You mentioned the defense. You mentioned the green tech.
04:07 → 04:11
Which other verticals or industries are
04:11 → 04:16
potentially perhaps not flourishing, but may
04:16 → 04:20
may be able to make some progress in upcoming years.
04:20 → 04:21
Okay.
04:21 → 04:25
So I I'd like I'd like to continue with the with these
04:25 → 04:28
three areas that I already mentioned.
04:28 → 04:33
So I actually visit Sweden a lot and go to
04:33 → 04:37
different branch events and trade shows and meets
04:37 → 04:39
meetups and and
04:40 → 04:41
and other events.
04:41 → 04:45
So I get to see what is actually going on right now.
04:45 → 04:47
So one of the areas where I think it's
04:48 → 04:50
a lot is happening is, like,
04:50 → 04:54
green technology around sustainability and
04:54 → 04:59
around green energy, etcetera.
04:59 → 05:01
So just to mention a couple of examples,
05:01 → 05:04
there's a lot of things happening in
05:04 → 05:07
power, basically, both in terms of
05:07 → 05:11
solar power where there's a lot of new technology in terms
05:11 → 05:16
of new types of solar cells that can actually
05:16 → 05:19
harvest energy even in difficult
05:19 → 05:23
light circumstances, even in indoor light
05:23 → 05:24
circumstances.
05:24 → 05:28
And there's also a lot of going on in the software area of
05:28 → 05:33
power, like virtual power plants where AI can optimize
05:34 → 05:36
when to produce the power,
05:36 → 05:41
how to use it so that it is optimally
05:41 → 05:43
used without any waste.
05:43 → 05:47
So definitely, power within GreenTech is something that
05:47 → 05:49
I've seen a lot.
05:49 → 05:52
I've seen a lot in zero waste.
05:52 → 05:56
So in zero waste in terms of food,
05:56 → 05:59
like systems that monitor freshness in shops and
05:59 → 06:01
restaurants Okay.
06:01 → 06:04
Make sure that there is no waste of of of food.
06:04 → 06:08
There is also a lot of startups within circular fashion
06:08 → 06:12
where different materials are created and different platforms
06:12 → 06:16
are created where where users can basically trade
06:16 → 06:20
clothing and and be more sustainable.
06:20 → 06:24
So that is definitely something the green tech and there's a
06:24 → 06:28
lot of different areas within green tech as well,
06:28 → 06:29
like agriculture.
06:29 → 06:33
So this is definitely something that is very strong,
06:33 → 06:36
and Sweden is a is a pioneer in, you know,
06:36 → 06:41
ecology and green, green approach since many,
06:41 → 06:44
many, many years, basically decades back.
06:44 → 06:47
So this is definitely something where you want to see what will
06:47 → 06:49
happen in the world.
06:49 → 06:54
Sweden is a good pioneer in terms of of of of what is happening.
06:54 → 06:56
So, basically, green tech, I think,
06:56 → 07:00
is the most growing visible trend right now.
07:01 → 07:05
Another trend which is having a boom right now
07:05 → 07:10
with investors is defense technologies.
07:10 → 07:14
Basically, the war in Ukraine has triggered a lot of
07:14 → 07:20
a a lot of new startups and new ventures in this area.
07:20 → 07:23
Sweden just joined NATO recently,
07:23 → 07:28
so this has even triggered this technology area a lot.
07:28 → 07:30
And Sweden traditionally has very
07:31 → 07:35
good defense technology looking at the population,
07:35 → 07:36
which is very small.
07:36 → 07:41
You have Sweden produces their own air aircraft, tanks,
07:41 → 07:46
and a lot of other weaponry and and and radar systems,
07:46 → 07:47
etcetera.
07:47 → 07:50
So, traditionally, Sweden is very good with
07:50 → 07:54
defense technology, but you are now seeing a lot of these new
07:54 → 07:58
generation startups, electric boats, electric
07:58 → 08:00
airplane, airplanes,
08:01 → 08:05
apps that can reconstruct terrain
08:05 → 08:09
efficiently, and other, like, AI based
08:09 → 08:13
analysis systems to make sure that that
08:13 → 08:15
the community, not only the army,
08:15 → 08:17
but the community is well organized in
08:17 → 08:21
terms of in a situation where where where war
08:22 → 08:23
begins, basically.
08:23 → 08:27
So I think defense tech is something where also NATO
08:27 → 08:29
invests a lot in.
08:29 → 08:32
So, like, a very hot area right now
08:32 → 08:36
is this defense technology startup sector.
08:36 → 08:38
And I think the third one,
08:38 → 08:40
I recently visited
08:41 → 08:43
something called Tech Arena,
08:43 → 08:48
which is the biggest trade show for IT in Scandinavia.
08:48 → 08:51
And there was a very high highlight also there in
08:51 → 08:52
cybersecurity.
08:53 → 08:56
So, basically, vulnerability assessments,
08:57 → 09:03
very advanced identification systems, and, like,
09:04 → 09:08
technologies that will allow big companies,
09:08 → 09:13
governments, etcetera, prevent attacks and
09:13 → 09:17
make systems more stable and secure.
09:17 → 09:21
So, basically, these three areas are, I think,
09:22 → 09:24
very interesting to look at.
09:24 → 09:27
The common denominator here is
09:27 → 09:28
basically AI.
09:28 → 09:32
I didn't say AI because AI is hot everywhere, and it's,
09:32 → 09:35
like, say say, self explanatory.
09:35 → 09:38
But in all these three areas, green tech, defense tech,
09:38 → 09:42
cybersecurity, like, the the main technology behind these
09:42 → 09:47
products startups is obviously artificial intelligence.
09:48 → 09:52
So it's I didn't mention that because it's it's it's
09:52 → 09:56
everywhere in most of the tech startups right now.
09:56 → 09:58
Alright then. Thank you very much.
09:58 → 10:01
Very comprehensive introduction.
10:01 → 10:04
I need to mention by myself because this is also a field of
10:04 → 10:09
my private interest that the cooperation between
10:09 → 10:13
Poland and Sweden when it comes to defense systems is increasing.
10:13 → 10:17
Poland has purchased its first early warning
10:17 → 10:19
airplanes from Sweden.
10:20 → 10:24
We are also working on radar early recognition
10:24 → 10:26
boats, and
10:27 → 10:31
Sweden is also participating in the tender for the submarines.
10:31 → 10:31
Yes?
10:31 → 10:33
So most likely,
10:33 → 10:36
the cooperation between Poland and Sweden in terms of defense
10:36 → 10:38
will be increasing.
10:38 → 10:42
I have a question regarding the
10:42 → 10:44
cultural aspect.
10:44 → 10:44
Yes?
10:44 → 10:46
Because
10:47 → 10:51
what I'm what I'm hearing is that
10:52 → 10:55
you have a nation of a relatively small population,
10:56 → 10:59
which is very pragmatic and is very oriented on
10:59 → 11:03
managing efficiently, sometimes even limited resources.
11:03 → 11:07
We know, obviously, that Sweden has a lots of timber wood,
11:07 → 11:10
but also steel, which is also famous for.
11:10 → 11:13
But the population, correct me if
11:13 → 11:14
I'm wrong, is around ten million.
11:14 → 11:17
And but the impact the economic
11:17 → 11:20
impact that Sweden is making is is is quite significant
11:20 → 11:24
if you compare their population with with with
11:24 → 11:29
with their with their impact on the Europe on the European economy.
11:29 → 11:33
So what do you think about the Swedish culture?
11:34 → 11:36
How does, let's say,
11:36 → 11:40
being post Viking nation helped
11:40 → 11:45
becoming, let's say, a tech hub in recent years?
11:45 → 11:48
Yeah? Or not just recent years.
11:48 → 11:51
First of all, I think it's both cultural and
11:51 → 11:55
demographical because as a small nation,
11:55 → 11:59
Sweden has always had a quite a small domestic market,
11:59 → 12:03
which means that the companies that want to achieve
12:03 → 12:08
success always naturally went abroad
12:08 → 12:10
with their ideas, with their products.
12:10 → 12:13
So if you compare to, for instance, Germany,
12:13 → 12:17
which is a big internal market on its own,
12:17 → 12:20
In Sweden, as as you said, ten million,
12:21 → 12:22
inhabitants.
12:22 → 12:25
It's a fairly small domestic market,
12:25 → 12:30
so companies always let's say this is both a
12:30 → 12:33
carrot and a stick because you have to kind of motivate
12:33 → 12:36
yourself to go to try harder, basically.
12:36 → 12:37
So I think
12:37 → 12:40
historically looking at the first really big
12:40 → 12:43
successes in Sweden that that's that
12:45 → 12:49
especially arrived after World War two, it has always been,
12:49 → 12:52
you know, the will to kind of go over the
12:52 → 12:55
frontier to to deliver the product.
12:55 → 12:58
So I think the demographical part is definitely important.
12:58 → 13:01
The culture part, of course, as well.
13:01 → 13:06
Sweden originally, one hundred years ago and
13:06 → 13:09
longer than that was a very poor country.
13:09 → 13:12
It it it had a very big immigration to the United
13:12 → 13:15
States in the nineteenth century,
13:15 → 13:17
and it was basically very poor.
13:17 → 13:22
So it's kind of the tradition to work hard,
13:22 → 13:25
has been there for for a very long time.
13:25 → 13:27
And as you mentioned, Swedes are
13:28 → 13:32
creative and approach problems in a
13:32 → 13:33
very practical way.
13:33 → 13:38
I think this is also something that comes from the Swedish school system.
13:38 → 13:41
I failed to mention before that I actually
13:42 → 13:45
moved to Sweden with my family from Poland when I was two
13:45 → 13:48
years old and went through all the schools.
13:48 → 13:50
I also went to university in Sweden.
13:50 → 13:54
So I can see that also the approach
13:55 → 13:59
in the school system is very encouraging for creativity.
13:59 → 14:01
So I think, you know,
14:02 → 14:06
focusing focusing in schools on cooperation
14:06 → 14:08
rather than competition and
14:08 → 14:11
letting students, children
14:11 → 14:16
freely think outside of the box has definitely made
14:16 → 14:21
also big successes in in terms of these
14:21 → 14:23
wonders that you mentioned before.
14:24 → 14:26
Alright then.
14:28 → 14:29
Okay.
14:29 → 14:32
But there's a reason which brought you back to Poland.
14:32 → 14:33
Yeah?
14:34 → 14:36
Yes. Also, yes.
14:36 → 14:39
Because, you know, I am a Swedish
14:39 → 14:40
Polish hybrid, you can say.
14:40 → 14:43
So one of the my Swedish, I would say,
14:43 → 14:45
traits is curiosity also.
14:45 → 14:47
Curiosity to how the world works.
14:47 → 14:50
Curiosity, you know, like, Sweden, again,
14:50 → 14:51
is a small country.
14:51 → 14:55
We are hungry to see how the world looks like.
14:55 → 14:58
Young Swedes often start,
14:59 → 15:03
after high school, go traveling for a year before
15:03 → 15:06
they go to university just, you know,
15:06 → 15:10
to see what is going on in the world and realizing that
15:10 → 15:11
Sweden is a small place.
15:11 → 15:15
You have to kind of adapt and learn a lot of new things.
15:15 → 15:18
So I guess this is the same thing with me as well.
15:18 → 15:22
I after finishing, university in
15:22 → 15:25
in Uppsala in Sweden, I basically basically thought
15:25 → 15:29
that it would be great to get some experience from abroad.
15:29 → 15:33
And because I was born in Poland and have Polish parents,
15:34 → 15:37
Poland was a low hanging fruit for me.
15:37 → 15:42
So I went just to get any job that I
15:42 → 15:45
could get my hands on in the beginning.
15:45 → 15:49
And now around fifteen years later, I'm here.
15:49 → 15:53
I have a family here and have a really
15:53 → 15:58
good time and and a good fit care also in the Polish community.
15:58 → 16:00
Alright then. Thank you for this.
16:00 → 16:05
Let's get back to
16:05 → 16:07
the cultural aspect.
16:08 → 16:10
I don't know if it's a stereotype.
16:10 → 16:13
You will be a judge here,
16:15 → 16:15
but there is, let's say,
16:15 → 16:19
a stereotype saying that people from Nordics,
16:19 → 16:23
which includes Swedish people, are very straightforward,
16:23 → 16:25
for example, when it comes to business communication,
16:25 → 16:27
when it comes to feedback,
16:27 → 16:29
when it comes to providing information.
16:29 → 16:29
Yeah.
16:29 → 16:33
Like, they don't mess around with communication.
16:33 → 16:36
They are very direct. Is it true?
16:37 → 16:39
Both yes and an yes and no.
16:39 → 16:44
Swedes appreciate, honesty and appreciate,
16:44 → 16:45
of receiving.
16:45 → 16:48
They are very well with receiving feedback.
16:48 → 16:52
So it's a natural thing in Sweden to
16:52 → 16:56
if you want to communicate something
16:56 → 16:58
to someone, you do it,
16:58 → 17:01
and the other person will not get offended by it,
17:01 → 17:04
but will treat it more as a constructive criticism.
17:04 → 17:07
So I think that is that is definitely something worth
17:07 → 17:10
mentioning that
17:10 → 17:13
in terms of honesty, this is very, very,
17:13 → 17:15
very highly rated in Sweden.
17:15 → 17:17
Also in in business,
17:19 → 17:22
Let let's say that the word
17:22 → 17:26
a word is or a handshake is everything,
17:26 → 17:30
and you don't need a signature to kind of cement the handshake.
17:30 → 17:35
The handshake is enough to to to to so so the trust is
17:35 → 17:36
is there.
17:36 → 17:37
And, of course,
17:37 → 17:41
trust means that you have to be honest and tell it what it is.
17:41 → 17:45
So Swedes are very appreciative of
17:45 → 17:48
feedback and treat
17:48 → 17:51
negative feedback also as as something constructive rather
17:51 → 17:55
than than than than good to get offended.
17:55 → 17:59
There is a certain amount of, let's say,
17:59 → 18:05
avoidance of conflict as in the Scandinavian countries.
18:05 → 18:09
So that's why I also mentioned no in this in in
18:09 → 18:10
This situation.
18:10 → 18:15
When there is a big problem, when there is a, let's say,
18:15 → 18:17
something that that that is an issue,
18:17 → 18:22
you might have to read between the lines to to
18:22 → 18:23
kind of understand the situation.
18:23 → 18:25
So
18:26 → 18:30
I think that's that kind of summarizes
18:30 → 18:34
what you asked for, like, honesty,
18:35 → 18:40
timeliness, organization, and just telling
18:41 → 18:45
the situation describing the situation as it is rather than
18:45 → 18:49
painting a nice picture to to not upset anyone is definitely
18:49 → 18:50
a good way to go.
18:50 → 18:54
And this is also sometimes kind of a
18:54 → 18:57
clash between Polish and Swedish culture because Poles
18:57 → 19:00
are generally less prone to constructive
19:00 → 19:02
criticism
19:02 → 19:06
and and and and sometimes has have a have a this little bit
19:06 → 19:09
of an emotional reaction to it, while in Sweden,
19:09 → 19:11
it's Not a little bit.
19:11 → 19:14
It's it's there it's it's quite different.
19:14 → 19:16
So in my terms, you know,
19:16 → 19:20
I have a lot of observation coming from two cultures where
19:20 → 19:21
where there are differences,
19:21 → 19:25
but there are more similarities than differences, basically.
19:25 → 19:27
Alright then. Thank you very much.
19:29 → 19:31
We've been talking a little bit about the culture,
19:31 → 19:36
about the economic background, about Swedish population,
19:37 → 19:39
but we've been also touching trends.
19:39 → 19:40
Yes.
19:40 → 19:44
We mentioned we mentioned the green energy,
19:44 → 19:47
sustainability, defense.
19:48 → 19:54
What kind of services could be useful for Swedish ecosystem?
19:54 → 19:57
I mean, big tech companies, medium tech companies, and start ups.
19:57 → 19:57
Yes?
19:57 → 20:03
What is perhaps missing in this, let's say,
20:04 → 20:08
picture at what Swedes would appreciate to be delivered,
20:08 → 20:12
yeah, by, for example, Polish tech companies.
20:13 → 20:13
Yes.
20:13 → 20:16
I think that in terms of, for instance,
20:16 → 20:21
Polish tech companies versus Swedish,
20:21 → 20:25
let's say, Swedish business climate, something that is,
20:25 → 20:30
I think, very, very visible is the the
20:30 → 20:35
the level of knowledge the level of
20:35 → 20:40
technical knowledge among Polish developers and among Polish
20:41 → 20:45
talent, which is also, let's say,
20:45 → 20:47
a treat of the Polish school system,
20:47 → 20:50
which has traditionally been quite focused on
20:50 → 20:54
mathematics and those, let's say, harder subjects.
20:54 → 20:56
And it shows quite well.
20:56 → 20:59
So I think the pool of talent and the level of the best
20:59 → 21:04
talent, so called experts, is very high in Poland
21:04 → 21:10
and very appreciated in Sweden where this talent is
21:11 → 21:15
not as vast as as as in Poland, for instance.
21:15 → 21:18
So I would say that one thing which is very good is is is
21:18 → 21:23
basically the level of knowledge and the level of
21:23 → 21:26
the level of persons,
21:28 → 21:30
for instance, in Poland.
21:30 → 21:33
So I can see a lot of companies looking for the very,
21:33 → 21:36
very best experts Within, let's say,
21:36 → 21:39
cybersecurity or very particular areas
21:39 → 21:44
where simply the local pool is not enough to to
21:44 → 21:45
to to to take from.
21:45 → 21:48
So I think that that is definitely one thing.
21:48 → 21:50
I think also
21:51 → 21:54
I think also that Polish culture is
21:55 → 21:58
more open to to to to
21:59 → 22:02
to attacking problems as they appear.
22:03 → 22:07
So, like, more of a it's difficult to to explain.
22:07 → 22:08
But while in Sweden,
22:08 → 22:11
it's very good to have everything in order and
22:11 → 22:14
organized, but, obviously,
22:15 → 22:20
crap happens sometimes, and then it's difficult to kind of
22:21 → 22:23
approach it in a in a sane and creative way.
22:23 → 22:24
And I think in in Poland,
22:24 → 22:28
we have a more straightforward approach to
22:28 → 22:31
things arriving when and as they do.
22:31 → 22:34
So I think that also the creativity in this within this
22:34 → 22:39
area that a solution can be a solution a,
22:39 → 22:41
b, c, d, or d.
22:41 → 22:43
There's always a solution to a problem.
22:43 → 22:45
So I think this approach is also definitely something that
22:45 → 22:50
is highly valued in in in in Scandinavian
22:50 → 22:51
countries and Sweden.
22:51 → 22:54
So it is a good team, you know,
22:54 → 22:58
of of of well organized machinery,
22:58 → 23:02
but with a flavor of of creativity and spontaneity as well.
23:02 → 23:06
And you know that in all areas,
23:06 → 23:09
whether it be coding or building a house,
23:09 → 23:13
there are always problems that appear that that aren't planned for.
23:13 → 23:17
So I think this is this is this is definitely
23:17 → 23:22
something something that is worth mentioning.
23:22 → 23:24
And the last thing as well, I think,
23:24 → 23:27
which is highly appreciative in Swedish culture,
23:27 → 23:30
circling back to the honesty,
23:31 → 23:34
Swedes would like to hear
23:34 → 23:38
how the problem looks like even if it's a bad problem.
23:38 → 23:40
They don't want to sugarcoat it.
23:40 → 23:43
They want to to to receive the full report.
23:43 → 23:47
They can also take criticism.
23:47 → 23:50
For instance, if the if, for instance,
23:50 → 23:54
a Polish development team thinks that
23:54 → 23:58
the solution, the idea that a customer from Sweden has is
23:58 → 24:02
not optimal, they are also open to
24:03 → 24:06
hearing other solutions and brainstorming.
24:06 → 24:09
So they are open to discussing problems,
24:09 → 24:13
cooperating more of a more on a partnership level rather
24:13 → 24:18
than, you know, a level where there's a customer and and
24:18 → 24:20
the and the and the vendor, basically.
24:20 → 24:24
So I think that is definitely something also that is very,
24:24 → 24:29
very well appreciated, to find the best way to create
24:29 → 24:31
software to create things.
24:32 → 24:33
K. Thank you very much.
24:33 → 24:37
That I I must admit that my personal experience
24:38 → 24:43
of working, let's say, in general with Nordics, yes,
24:44 → 24:47
is that
24:48 → 24:51
people from Nordics or stakeholders from Nordics,
24:51 → 24:54
they have some natural easiness in outlining
24:54 → 24:55
requirements.
24:55 → 24:56
Yeah?
24:56 → 24:59
Like, for example, when they hand over a project to you,
25:00 → 25:03
the the goals are well described.
25:04 → 25:08
The tech stack is explained why this particular
25:08 → 25:10
tech stack should be taken.
25:10 → 25:12
They are also open to recommendations.
25:13 → 25:16
Daily based communication is very good. Yeah?
25:16 → 25:19
Like, we are talking about Sweden.
25:19 → 25:22
We are talking about Nordics in general,
25:22 → 25:25
but we are aiming to forget that
25:25 → 25:27
it's one hour flight.
25:27 → 25:29
It's the same time zone.
25:29 → 25:30
It's this
25:31 → 25:35
to be on a small lake that is between us
25:35 → 25:40
and and the distance between,
25:40 → 25:44
let's say, Gdansk and Stockholm is, I presume, like,
25:44 → 25:47
from Stockholm to Helsinki, something like that.
25:47 → 25:51
Yes? So the distances are are are very short.
25:51 → 25:54
It is extremely easy to travel both ways.
25:54 → 25:56
The communication is good.
25:57 → 26:00
Nordics are also famous for very good command in English.
26:00 → 26:01
Yes.
26:02 → 26:05
Norway, Sweden, Finland, Denmark.
26:06 → 26:10
So so it is easy to cooperate in such
26:10 → 26:13
environment on IT projects, yes,
26:13 → 26:15
where there's lots of detail,
26:15 → 26:17
when there is lots of competition,
26:17 → 26:21
and where there is, let's say, very high demand for quality,
26:21 → 26:23
I would say. Yeah.
26:24 → 26:29
So so so this this is so this is something that we need to
26:30 → 26:31
keep in mind.
26:31 → 26:33
You mentioned a little bit
26:35 → 26:39
green tech and sustainability.
26:39 → 26:44
Do you reckon any, let's say, I don't know,
26:44 → 26:48
trends or directions within this
26:48 → 26:51
space that
26:51 → 26:53
may be flourishing?
26:53 → 26:55
Like, I don't know, for example,
26:55 → 26:59
mobile applications for for waste
26:59 → 27:02
management or web application for data
27:02 → 27:05
analysis, something like in particular,
27:05 → 27:08
one or two things that you predicted may be
27:09 → 27:12
desired in the Nordics?
27:13 → 27:16
Well, I think that this green
27:16 → 27:19
tech has really sped up.
27:19 → 27:22
And in my opinion, there's no return here.
27:22 → 27:24
There are a lot of skeptics
27:25 → 27:27
everywhere that say that it's just a trend,
27:27 → 27:31
something that is forced upon us by the European Union.
27:31 → 27:35
But to be to be to be frank,
27:35 → 27:38
the war in Ukraine has shown us also that we need to kind of be
27:38 → 27:41
more self reliant, self sustainable.
27:41 → 27:45
So it's the trend is definitely going towards self sustainability.
27:46 → 27:48
So for instance, in green tech,
27:48 → 27:52
and this kind of self sustainability slash
27:52 → 27:56
sustainability not to waste anything because
27:56 → 27:58
it's the times are more difficult.
27:58 → 28:01
We don't know how the future will look like.
28:01 → 28:05
It's definitely something that is, especially in green tech,
28:05 → 28:09
you know, the the kind of the the the the main theme in
28:09 → 28:13
all these startups and all these all these ideas.
28:13 → 28:14
So you mentioned
28:15 → 28:18
so for instance, we have solar power.
28:18 → 28:22
So in a in a basic in a basic system of
28:22 → 28:25
solar power known to most people,
28:25 → 28:27
you have solar cells on your roof,
28:28 → 28:32
and those solar cells can power parts of your own
28:32 → 28:34
production in your home.
28:34 → 28:37
And you can sell the excess of this energy produced when there
28:37 → 28:40
is access to to the power grid, basically.
28:40 → 28:46
But if you go deeper into this, you will find, for instance,
28:48 → 28:52
something called virtual power plants Where you can actually
28:52 → 28:57
optimize the production both from a customer's point of view.
28:57 → 29:02
So for instance, if you're a customer and you have solar cells on your
29:02 → 29:05
roof, you can optimize this production.
29:05 → 29:06
You can, for instance,
29:06 → 29:09
have an app that where you can get feedback,
29:09 → 29:14
but you can also control when, for instance,
29:14 → 29:16
produce the power.
29:16 → 29:20
When, for instance, you use the power to kind of
29:20 → 29:23
power your own house, when you can use the power
29:23 → 29:25
to fill up a battery,
29:25 → 29:26
which can store the power.
29:26 → 29:29
If you have an electric vehicle, which many,
29:29 → 29:33
many people in Sweden, Norway especially do,
29:33 → 29:37
you can also optimize this by low charging your electric vehicle,
29:37 → 29:42
but also treat it as a battery the electric vehicle can also
29:42 → 29:45
power things in your house as well.
29:45 → 29:49
So we see a lot of things around optimization of of this
29:49 → 29:52
energy production and energy usage as well,
29:52 → 29:54
and there are multiple apps where you can,
29:54 → 29:58
both as a customer, optimize this usage, learn.
29:58 → 30:02
Also, this software has their artificial intelligence
30:02 → 30:04
part, can actually optimize
30:05 → 30:08
the whole consumption and production of your own power
30:08 → 30:10
plant on your roof, for instance.
30:10 → 30:14
But it also is software for bigger companies like power
30:14 → 30:18
grid companies, power producers to kind of optimize
30:18 → 30:21
also the production and consumption.
30:21 → 30:23
Because with the the more
30:23 → 30:26
solar cells we have on our roofs,
30:26 → 30:30
the more production that comes from this renewable
30:30 → 30:34
source of energy, the more potential waste there can also
30:34 → 30:36
be of this energy.
30:36 → 30:39
We don't have a perfect system to store energy yet,
30:39 → 30:41
but it's growing.
30:41 → 30:42
That segment is growing as well.
30:42 → 30:46
So we kind of have to focus on the on the
30:46 → 30:50
use on on the most efficient use of this energy.
30:50 → 30:54
And here, is it's it's all software based, basically.
30:54 → 30:55
You know?
30:55 → 30:57
The algorithms, everything.
30:57 → 30:59
It's it's not about the hardware.
30:59 → 31:02
There's a lot of things happening in the hardwares.
31:02 → 31:05
There are better solar cells, better solar batteries,
31:05 → 31:08
better transmission capabilities of the networks,
31:08 → 31:11
but it's right now, it's all about the software.
31:11 → 31:14
So I think that that is definitely one of the trends in
31:14 → 31:16
terms of energy production and consumption,
31:16 → 31:19
especially where electric vehicles and other
31:19 → 31:22
things come come into play.
31:23 → 31:27
And as you mentioned, there there are also a lot of a lot
31:27 → 31:31
of solutions around
31:31 → 31:33
both for
31:33 → 31:35
customers, like end users, b to c customers,
31:35 → 31:37
but also for companies.
31:37 → 31:40
For for instance, within food, you have
31:41 → 31:44
for restaurants, for instance, or grocery stores,
31:44 → 31:48
you have software that basically analyzes with
31:48 → 31:51
with the help of Internet of Things and AI
31:51 → 31:55
your current level of food and the freshness of food in your
31:55 → 31:57
restaurant or shop.
31:57 → 32:00
And also as an end user, as a as a consumer,
32:00 → 32:04
you have different types of apps where you can basically,
32:05 → 32:09
find good deals on food that is, for instance,
32:09 → 32:11
close to its expiry date.
32:11 → 32:14
So I think, like, it is it's it's also a
32:15 → 32:19
very nice circle within food production and
32:19 → 32:22
food waste and things like that.
32:22 → 32:24
So we are seeing a lot of this this as well.
32:24 → 32:27
You know, where you, as a consumer,
32:27 → 32:30
as a average person, can can can do a lot
32:30 → 32:32
also to contribute.
32:32 → 32:37
Small things, but small things it starts with small things,
32:37 → 32:41
and the the big things are also built with small things as well.
32:41 → 32:44
So I think it's a lot a lot of stuff happening right now.
32:45 → 32:49
Yes. And you touched very sensitive topic.
32:49 → 32:53
I mean, the power grid and power management
32:54 → 33:01
in, let's say, photovoltaic systems, yeah, installments.
33:01 → 33:04
Because also in Poland, we are noticing, let's say,
33:04 → 33:07
major fluctuations when it comes to the power delivered
33:07 → 33:09
coming from the photovoltaics.
33:09 → 33:13
And this kind of surprised our country,
33:13 → 33:16
which was supporting photovoltaic installments,
33:16 → 33:20
and but I spoke yesterday with
33:21 → 33:24
Austrian data analysis company representative,
33:24 → 33:27
and they said that this is very common problem.
33:27 → 33:28
Yeah?
33:28 → 33:31
Like, a and software that will be helping
33:31 → 33:35
to manage the surplus of power generated by
33:35 → 33:37
renewable sources
33:38 → 33:44
will be taking key role in this in the for the entire vertical.
33:44 → 33:46
Exactly.
33:46 → 33:47
Then.
33:50 → 33:52
In the beginning of our conversation,
33:52 → 33:56
we mentioned Volvo, SAP, IKEA,
33:56 → 33:59
Klarna, Spotify.
34:00 → 34:05
Do you predict any unicorn coming soon?
34:06 → 34:07
Yes.
34:07 → 34:11
I think there's a lot of very interesting ideas out there.
34:11 → 34:15
Obviously, to become a unicorn, statistically,
34:15 → 34:19
you have a very long way in front of you and the the the
34:19 → 34:21
chances of
34:21 → 34:24
no success versus versus success,
34:26 → 34:27
it's it's it's a big risk.
34:27 → 34:31
But but but as I mentioned, Swedes are curious,
34:31 → 34:33
hungry, risk taking.
34:33 → 34:37
So there's there's a lot of companies on my radar,
34:37 → 34:40
but I have picked three ones that I
34:40 → 34:43
find particularly interesting in the last
34:43 → 34:46
in the last, let's say, this year.
34:46 → 34:50
So one of the companies that are doing a lot in the area
34:50 → 34:53
where we just finished the topic,
34:54 → 34:57
virtual power plants, power grid management is a company
34:57 → 34:58
called Fever.
34:59 → 35:02
Fever provides software
35:02 → 35:04
for mainly, for for
35:04 → 35:09
for the producers of energy and for the big companies
35:09 → 35:12
to to to optimize production and
35:12 → 35:16
consumption and power line usage,
35:16 → 35:20
the the infrastructure to make waste
35:20 → 35:23
as small as possible.
35:23 → 35:26
And these guys have received a lot of funding lately.
35:26 → 35:28
It's
35:28 → 35:32
started by by people that you used to work in Spotify and
35:32 → 35:34
other big unicorns in Sweden.
35:34 → 35:37
So this is definitely something that I'm
35:37 → 35:40
very curious about to see how it goes.
35:40 → 35:45
Another company, also within GreenTech
35:45 → 35:48
as mentioned, the biggest trend right now is in GreenTech,
35:48 → 35:52
so there's a lot of interesting companies in that area.
35:52 → 35:54
It's a company called Exager,
35:54 → 35:58
and they basically are building the hardware part.
35:58 → 36:00
So where Fever is the software part,
36:00 → 36:04
Exager has created solar cells that transform
36:04 → 36:07
basically any kind of light into energy,
36:08 → 36:10
including indoor lighting.
36:10 → 36:13
So I'm very curious to see the development here as well
36:13 → 36:17
because, as you know, the the traditional solar cells that
36:17 → 36:23
we have on on our roofs at the moment are far from optimal
36:23 → 36:27
and and not working nearly as efficiently as they could
36:27 → 36:29
be in the future.
36:29 → 36:32
So I'm very curious also on the hardware part,
36:32 → 36:36
new types of materials used to create cells.
36:36 → 36:40
And this this company is is is one of the companies that have
36:40 → 36:44
a quite interesting product and and some also initial
36:44 → 36:48
success in terms of investors, funding, etcetera, etcetera.
36:48 → 36:52
And the third company, which I think is is it's it's a less
36:52 → 36:56
known player, but I think it's a great example of
36:56 → 36:58
artificial intelligence.
36:58 → 37:00
It's a it's a startup.
37:00 → 37:02
It's a brand new startup Qualicura,
37:02 → 37:07
and they basically want to revolutionize legal legal work.
37:07 → 37:11
So Qualicura wants to provide users,
37:12 → 37:14
so lawyers and other, let's let's say,
37:14 → 37:18
legal professionals with a way to find, extract,
37:18 → 37:21
and present any kind of legal data.
37:21 → 37:25
Because extracting legal data can sometimes be hard
37:25 → 37:28
and time consuming, requires many hours.
37:29 → 37:31
And in in in in in theory,
37:31 → 37:35
their product is able to to to do to extract
37:35 → 37:39
this data, process it with artificial
37:39 → 37:42
intelligence, anticipate what the customer
37:42 → 37:44
wants, and present it in a neat,
37:44 → 37:46
nice way
37:46 → 37:51
with no, let's say, time wasted on
37:52 → 37:56
on dead ends, which probably is a is a is also a
37:56 → 37:58
problem at this moment.
37:58 → 38:02
Something I don't know if you watched the Google conference recently,
38:02 → 38:05
something that that Google also wants to do with their search engine.
38:05 → 38:07
So not just a search engine,
38:07 → 38:11
but more of a discussion partner or some someone to
38:11 → 38:14
brainstorm your ideas So so this is definitely something
38:14 → 38:18
that I think is is is is is also interesting.
38:18 → 38:21
But there are very many companies recently
38:21 → 38:25
in in tech arena in Stockholm.
38:25 → 38:26
I saw
38:26 → 38:31
electric powered snow snowmobiles and other things like that.
38:31 → 38:34
So it's it's it's a lot of things happening right now,
38:34 → 38:39
and it was very hard to pick just three of these of of these companies.
38:41 → 38:42
Okay then.
38:43 → 38:45
Thank you very much for this.
38:47 → 38:49
I think it was a pleasant conversation.
38:49 → 38:52
I hope that our viewers will be,
38:53 → 38:56
will take some value out of it.
38:57 → 38:59
Please do not hesitate to contact Piotr.
38:59 → 39:02
Please do not hesitate to contact me if you have any
39:02 → 39:05
suggestions about this episode or future episodes.
39:05 → 39:07
If you would like to learn more about the technological
39:07 → 39:09
solutions that we can provide,
39:09 → 39:12
if you would like to learn a little bit more about the
39:12 → 39:15
Swedish and Nordics landscape.
39:16 → 39:18
I'm very, very grateful.
39:19 → 39:21
My name is Mike Lisewski, and thank you.
39:21 → 39:24
This was it's time to talk.
39:25 → 39:27
Thank you very much. Pleasure to be here.
39:27 → 39:31
And any feedback, even, critical or constructive,
39:31 → 39:34
will be, highly appreciated.
39:34 → 39:40
Is half Swedish, so he will appreciate it very much.



.avif)

.avif)
.avif)
.avif)