Bronson Vitamins

Bronson Laboratories partnered with Merixstudio to enhance their e-commerce platform and make high-quality health products accessible to customers worldwide. Our decade-long collaboration includes UX audits, full website redesign, Magento development, and mobile optimization—all tailored to diverse age groups.

10+

years of an ongoing remote collaboration

78k

users monthly

unique users sessions during UX audit

100+

product categories

For Bronson Laboratories, we’ve delivered a future-proof e-commerce solution integrating Magento with external modules and ERP systems. Our work involved UX research based on over 2,000 user sessions, full UI redesign, and responsive front-end development. With Algolia-powered search and performance-focused QA, we helped create a seamless online shopping experience that supports international growth.

Provided services

Web development

Magento, Algolia Search, JavaScript, HTML5, CSS3

Product design

UX (HotJar, Google Analytics), UX Audit

Quality assurance

Performance tests, Manual Testing, JMeter

DevOps & cloud

AWS

Problems to solve

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Bronson Laboratories is a US-based international healthcare company founded in the 1960s. It is known for producing top-quality nutritional supplements, including vitamins, minerals, herbs, and health & body care products. Merixstudio contributed to the development of the e-commerce platform that makes Bronson’s products easily available.

Key challenges

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Analyzing the previous site in terms of its general usability, flows and habits of its users.
Designing an entirely new user interface to improve the shopping experience of the existing users and to comply with the latest design trends.
Creating an e-commerce solution that is friendly for users of different age groups.
Integrating the application with an ERP system.
Enriching the application with advanced external Magento modules so that we expand the platform functionalities in a budget and time-efficient way.

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A decade of UX-Driven e-commerce growth

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The collaboration with Bronson Vitamins started more than 10 years ago and since then it has been a strong partnership based on a series of different projects intermingled by less intensive maintenance time. Initially, we provided support in customizing Magento solutions and adjusting the e-commerce platform to the unique users (e.g. elderly users who browse the web using smaller screens) and business needs. We created a new fully responsive version of the store with a goal of optimizing online sales channels as well as redesigning the layout. All these combined resulted in growing traffic from mobile devices.

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One of the recent milestones we worked on was a UX audit which was a precondition for complete re-design of the layout and making the new site fully responsive (RWD). UX audit was to capture relevant information that would support the process of redesigning in a smart way i.e. adjusting to the users by noticing and understanding their behaviour patterns, annoyances and mistakes. During this process, we relied mostly on data gathered via Hotjar. Within 2 000 sessions, we gathered: 1 411 desktop, 214 tablet, 375 phone unique sessions. This served as a solid ground for identifying less-than-perfect places and needed UX tweaks and in the later stage, wireframing of the new service and creating final UI design.