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What is UX Research and why it matters?

Lots of entrepreneurs who plan to design and develop a digital product that will fulfill the true needs of their future customers seem to be convinced of the success of their business idea before they check it on potential users. They sound skeptical when asked about conducting in-depth UX research for two reasons: either they are sure that their product will steal customers hearts, or they claim user experience research is an additional cost on the top of all that important spendings they have to bear.

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Learn about the challenges in the solar energy industry and how digital tools can help to face them
Solar energy innovation & digitalization
Kai Buntrock, Managing Director of Autarq GmbH and Michał Lisewski, (Merixstudio) discuss the challenges growing demand for PV solutions brings and the how digital tools can help to face them. WATCH EXPERT DISCUSSION

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