Digital revolution spread like wildfire in Warsaw. Report from Digital Marketing Revolution

We've just returned from Wolves Summit in Gdynia and again we go to next conference. This time it was Digital Marketing Revolution in Warsaw. We went there with our puppy monster - GoDealla. DMR is not only an event devoted to the digital marketing. This means relevant topics, outstanding experts and excellent opportunity to make business friends during the networking session. This is also the presence of innovate products and services in the digital Expo area.

We're afraid we must say that in terms of organization conference left a lot to be desired (ex. no id, no plan or scene indications). But we can forgive these mistakes because it was the first edition. Besides, bad first impression was quickly covered by interesting lectures.

Digital Marketing Revolution - strefa parkowa

Digital Marketing Revolution - lunch

While we enjoyed most of the talks, we picked most notable below:

"Wearables of the future vs. the future of the wearables" - Michał Lewandowski

Michał Lewandowski from Snapp showed us his vision of reality after the era of mobile. In his opinion the future of digital marketing are wearables - gadgets that you can wear. Michał's lecture was full of examples of various wearables: from the most well-known like smartwatches to surprising ones like "Happines hat" - hat, which needle you when you stop smiling. Among electronic gadgets that you can wear were also an interesting solutions such as T-shirt, which hugs (intended for children with autism) or brooch, which monitors the UV light and checks how much time it takes to get a tan. Most wearables you can find in the Fitness, Lifestyle and Amusement. The least in gaming and that is the area that Michał Lewandowski indicated as a niche, which should be developed.

Michał Lewandowski, Snapp

Michał Lewandowski, Snapp

" Social Business - how to generate real sale in Social Media" - Artur Racicki

Artur Racicki, co-owner of Social WiFi, gave us a lot of impressive statistics on the use of WiFi. We learned that 71% of communication is held via wireless and 2/3 of the U.S. population prefers WiFi from standard mobile phones. Keeping in mind that already most of two-years-old children can use mobile devices and 45% of people sleep with their smartphones near to them, it goes as far as to say that WiFi is the future (especially for marketing). The key to success is to identify , analyze and monetization of wireless users. Such action maximizes the potential of social media and turns a simple, free wireless access into an innovative tool for customer engagement. marketing and sales.

Artur Racicki, Social WiFi

Artur Racicki, Social WiFi

"When a brand meets an Influencer... The principles of a good and fruitful cooperation with opinion leaders in digital media" - Tomasz Sulewski

Tomasz Sulewski, who is responsible for the coordination of Orange Polska social media communication, told us about how important for brand and its image can be opinion leaders. He showed us cases of Orange and using the popularity and reach of influencers (although criticism didn't avoid these actions).  Moreover, we were presented statistics which places in opposition new and old media. What turned out to be the most shocking for us is the fact that Polimaty has much larger audience than Discovery Science!

Tomasz Sulewski z Orange Polska

Tomasz Sulewski, Orange

"Bitcoin - future and regualtions" - Maciej Ziółkowski

Maciej Ziółkowski, author of Satoshi.pl, painted picture of future in which Bitcoins be used widely. He fervently told us about the possibilities of using the Internet money, the lack of borders and the availability wherever available is the Internet and mobile phone. After energetic introduction on the potential of Bitcoins we could learn about regulations and fears of the implement of this currency by banks. With the lecture you can draw one conclusion: the future is wide open for Bitcoins - new technologies means new possibilities of using it. Who knows, maybe we will all be remunerated in the currency of the Internet soon ;)

Maciej Zółkowski

Maciej Ziółkowski, Satoshi.pl

 "How to calculate the return on expenditure/investment in digital marketing actions" - Magda Daniluk

You should count your ROI (Return On Investment)! That is what Magda Daniluk from Fat ROI tried to convince us. Why should we know the company's ROI? The answer is simple! Because it allows us to evaluate the effectiveness of marketing campaigns. With the knowledge of this index you are able to measure and optimize activities in terms of cost. It combines the world of finance and marketing. But it's not that simple! You can't only use relevant data with right formula (profit/cost*100%). Magda also told us about the complications with the calculation of ROI. Problems arise when it's come to assess increase in value of brand, customer loyalty or changes in market share. It's even harder when we take into account social media which set a question about the impact of the number of likes or shares to the sales. However, we left the lecture with the conviction that everything can be count. So grab your calculators!

Magda Daniluk z Fat ROI

Magda Daniluk, Fat ROI

"LinkedIn Mastery" - Łukasz Trzaska

Łukasz Trzaska, who as a Campaign Strategist in BAN advises clients in terms of effective action on LinkedIn, introduced us to the meanders of this website outlining briefly what it offers us. We were also given some tips on how to built good image of your brand on LinkedIn. What is the most important? Firstly, finding the right audience. Secondly, shaping perceptions, building trust and eventually build a active community around your business. Łukasz also lifted the veil of secret and  mentioned about the new products of LinkedIn that wil appear later this year.

Łukasz Trzaska

Łukasz Trzaska, BAN

 "Management and monitoring reputation in the web" – Marcin Gruszka

The presentation, which definitely was one of our favourite! And it's all thanks to the charismatic Marcin Gruszka, spokesman of Play, who showed interesting examples from his work. The conclusion is that Public Relation not need to be boring. Marcin pointed out that there are fewer and fewer journalists while the number of bloggers increases (but their posts are generally subjective). However, there's nothing wrong with that because they build their popularity in this way. Marcin admitted that as a spokesman he don't write press releases because he thinks that it is waste of time (for him and journalists). According to him, Social Media is a new challenge, which reduces the role of Public Relation. The spokesman of Play also stated that not every brand shoulb be on Facebook. A conscious choice about not having company fanpage could be a way to reduce "hate" - Internet users can't write their not always rightful grudges in public. The lecture was ended with a very interesting anecdote about Californian redwoods that regulary become victims of massive fires. The element turns out to be beneficial for these plants and its seeds opens under the influence of high temperature. After that a new tree is growing. Every brand, like these redwoods, needs crisis to be able to develop and grow in strenght.

Marcin Gruszka, Rzecznik Play

Ania i Anita and Marcin Gruszka - spokesman of Play

"Technological Innovation and Social Media: How to achieve a synergy effect?" - Artur Szatkowski

Artur Szatkowski from Dentsu told us about how technology can change people's lives. Thanks to him we could learn that by 2020 on the world will have been 50 000 000 000 connected electronic devices. In terms it gives a staggering number of 11 devices per person! Artur, like Michał Lewandowski, pointed out the important role of wearables and Internet of things. In his opinion a perfect example of the synergy of technological innovation and Social Media are beacons that are really important for recommendation marketing. Users give their friends know that they were in particular place and took benefits from such service or bought good or bad product. This is the future which also see Facebook because they have just produced their own beacons. Artur also talked about  virtual reality that can be the source of entertainment or tool to fight with phobias (ex. mental training). We recognize that some of the examples gave us the creeps. everything's indicates that we will have real technological revolution. It is possible that in few years the next edition of DMR will be visited by out avatars. 

Artur Szatkowski z Dentsu

Artur Szatkowski, Dentsu

"Does SEO will last forever?" - Michał Barczak

Nothing lasts forever. They said. It is also certain that SEO won't matter once. They said. But whether the time has come now? According to Michał Barczak from Sunrise System announcing the death of SEO is premature. Why? In his opinion SEO has really important feature lacking in the traditional form of promotion such as leaflets: it is a pull advertising (not push). It getting to users only when they want it and when they are looking for some information. Michał also pointed out the recipe for integrated marketing: SoLoMo (Social, Local, Mobile).

Michał Barczak, Sunrise System

"Where You can find your future employees" – Kamila Sidor

Founder of Geek Girls Carrots, community of women interested in new technologies, led an interesting lecture about how to make good and efficient recruitment. Kamila Sidor told us about how to recruit in the IT industry. She compared recruitment to the first date on which both sides try to showing only the best. Kamila emphasized that authenticity should be trait of any good recruitment and that's what it should focus on when we're looking for employee (and we're looking for a job). At the beginning of the recruitment process you should think about who you really want in your team. Don't look only at skills. Personality traits are also very significant. Founder of GGC told us that nothing is like networking and the most important thing is to put your employee in the first place!

Kamila Sidor, GGC

Kamila Sidor, Geek Girls Carrots (source: biznesistyl.pl)

Not only the lectures...

Digital Marketing Revolution is not just the lectures. It is also an opportunity to talk with exhibitors who presented their products and services at the event. What we especially liked was stand of Neuro-Innovations where we could tested brain activity using EEG. Test answered the important question: whether our brains prefer blondes or brunettes. The results will be our little secret ;)

Measuring brain activity, Neuro-Innovations

Did they revolutionize?

Despite some organization shortcomings, which we mentioned at the beginning of this article, our trip to the DMR conference was successful. We met there experts in their fields, who inspired us to seek new solutions that digital marketing gives us. Is the conference turn out to be revolution? Probably presented issues were nothing new for some of the participants of the event. However, the prognosis of experts could surprise and even frightening (such as vision of virtual reality). Time will tell whether speakers' predictions prove to be true...

 

Navigate the changing IT landscape

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