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Logo Creator

# media & entertainment

ML-powered logo maker to instantly create custom logo designs

Django REST Framework


different ways to generate a logo


weeks to complete a proof of concept


average time of generating 25 logo designs


design patterns for logos

problems to solve

Our client (global stock content agency) had a vision of making a powerful branding available to everyone, regardless of skill level or background in design. Therefore, there arose a need for building a user-friendly AI-fuelled tool that empowers users to instantly and easily create good-looking custom-made logos.

The key challenges were:

  • implementing good colour matching of particular elements within generated logos,
  • allowing users to fine-tune selected logos,
  • providing well-looking generated logos in vector graphic format.


The project boiled down to creating a proof of concept version (POC) of the Python application in order to demonstrate its feasibility and verify a practical potential of the concept.

In brief, the main user flow looks as follows: user inputs name of the business, selects industry, chooses a few pre-designed styles from templates, picks up colour schemes. These several steps were supposed to lead to the automated generation of a logo with a watermark.

A fundamental job that determined the success of the project was designing the model of logo generator's engine.

This came down to the following flow:

  • at the beginning of the process, a batch of logos with random parameters was created,
  • from this batch, those which broke some base design principle were filtered out i.e. those without sufficient contrast between colours,
  • finally, a Machine Learning classifier, trained on examples hand-labeled as good or bad, filtered out those logos that didn’t reach a certain quality.

The model used as machine learning classifier was a neural network created in TensorFlow. This framework exposes to programmer low-level API that allows having better control over the architecture of the neural network.

view examples

key features

  • logo generator

    creating logos based on three design patterns namely an icon, name, and initials based ones

  • machine learning classifier

    a neural network created in TensorFlow that fuelled logo generator's engine

  • logo editor

    allowing users to customize and fine-tuning elements of automatically generated logos

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