The BrandSync application was built from scratch. The very first task was to plan out how to turn a 3-page brief of the project into a working solution in the best possible way. We began with an extensive scoping session with the client during which the team had an opportunity to understand both the needs of the users and the particular roles in a complex data exchanging processes, gather and clear out the requirements and understand the businesshuman-centred our partner. This let us have firm ground for further steps.

For the first 6 months, BrandSync app was developed following the Scrum methodology. With a growing team, established workflow and well-maintained communication, the team moved smoothly to Scrumban. Each three month period has its three major milestones and one goal to be achieved by software developers. Both aims and milestones were discussed and accepted by the business partner. 

One of the major challenges was to combine simplicity with flexibility and create as user-friendly tools as possible. The team decided to create custom-made designs what freed us from the limitations imposed by ready-made UI sets and frameworks. As regards the tech stack, we have decided to use Angular as one of the best solutions for creating such complex web applications as well as Python and Django framework. We’ve also chosen PostgreSQL for the database as one of the best Open Source database management systems that can handle high volumes of data and for its reliability and stability.  

Thanks to the deep understanding of the business goals, Merixstudio’s development team managed to combine a complex data structure with a user-friendly interface. The whole development process demonstrated the strengths of agile methodologies and highlighted the role of empathy during the product discovery phase. The combination of business acumen, designing skills and most modern engineering delivered a solution for entrepreneurs representing a variety of branches.