What is Clutch.co?
Clutch is a B2B research, ratings and reviews site that identifies leading IT and marketing service providers and software. Clutch evaluates companies based on over a dozen quantitative and qualitative factors, including client reviews, company experience, client list, industry recognition, and market presence. Clutch helps companies manage their online reputation through 3rd party, verified reviews and increases their online visibility and traffic.
said Eleonora, the Analyst at Clutch.co
To make it short, Clutch is an independent, Washington, DC-based B2B research company that identifies top web development agencies, top developers and solutions firm that deliver results for their clitents. The founders describe it themselves: 'Clutch was created to solve an important, two sided problem. How do buyers of professional services and software find the best companies to meet specific need? And conversely, how to leading services and software firms stand out from the sea of medicore competitors?'
Research and looking for best software house is often time-consuming and really expensive (not to mention the situation when we've trusted someone who doesn't deserve it). Clutch, thanks to its researches, does it all for us. Only thing you have to do it to analyse the ranks.
Clutch – what distinguishes it?
As already mentioned, Clutch is an independent, external B2B research site. The employees meticulously gather information and opinions about service providers by conducting reviews with clients of the company. As a result, we're dealing with a credible and reliable feedback about cooperation. There can be no question of making reviews more attractive, which often is the case in testimonials placed in the company' website. Usually they are written by the service provider and only approved by the customer ;)
Besides, Cluch cunducts its own researches, the result of which is a ranking of companies from around the world.
How it works?
Clutch created its own research methodology factors in market presence, clients and experience. The result of this researches is Leaders Matrix where service providers are mapped based on their areas of focus and their proven ability to deliver. Leaders Matirx is created for key service markets where unique skills are required.
The most important component of Clutch' researches for both software houses and clients are reviews. Clutch contacts with current and previous clients and gets their input and feedback. Quantitative scoring includes the following elements: quality, cost, schedule or ability to meet deadlines and willingness to refer a colleague to the company.
Why Clutch is awesome?
Above all, Clutch is a powerful marketing tool for service providers. What is more, it allows the clients to find quickly best company for them. Over the past few months MerixStudio had been getting excellent user reviews on Clutch. Thanks to this, we're proud to be the best web development agency in the world by Clutch. Why we love Clutch?
- Powerful marketing and branding tool
Clutch is a place where you can show your best side. It allows you to increase prominence and brand awareness and highlight your biggest skills. It's a perfect way to communicate your strengths to potential customers.
- Free promotion
You gain aforementioned benefits such as brand promotion and positive reviews, and it's costless. There's no better ad than client' feedback, which are the best tool for marketers.
- Sneak peek of potential cooperation
Clutch creates an image of potential relationship and how it could look like. Prospective clients get a good view on what it might be like to work together.
- Mystery shopper – anonymity
Some reviewers rather don't want to use their names in public. Clutch gives the opportunity to give the feedback anonymously, so there's no risk to the client. It still provides information about client's industry and company size.
- Perpetual motion
Clutch, like perpetual motion, is con do work indefinitely. More reviews mean more clients. The rule is as easy as pie – the more feedback from clients, the higher rank position, and that high rating turns clients on to cooperation.
It's much easier to make a decision when we see good feedback from other clients of the company and have decision-making confidence. Clutch.co allows you to quickly find the best service providers from all over the world. On the other hand, is an excellent branding tool for software house's and service providers that supports the image-building, as well as sales. We can confirm all of these benefits building on our experience. Currently MerixStudio has been recognized as a Top Web Development Agency in the World. We're the best! Therefore, our visibility increased and we've received much more inquires. That's and ideal first step!
Don't forget to check out our clutch.co profile.