What to remember when hiring Magento web design agency in Poland?

As an interactive agency we receive plenty of enquiries regarding development of ecommerce projects. We are always happy to take such assignments and in order to fulfil them we successfully use Magento platform. As one of the most common solutions, Magento offers wide range of convenient options, support of huge society as a result of open-source license and countless add-ons that enrich already wide web-store’s functionality.

For us, specialists in custom implementations, the most important is however a possibility to adjust Magento to customer’s individual needs. Ecommerce market matures, each business sector has its particular expectations (advanced search for tire dealers, complex parameter system for technical articles’ distributors, configurators of personalized products, etc.). Sellers have their individual ideas regarding building a strategy for product promotion, creating a community of loyal clients and taking care about strength and recognition of their brand.

Automation of store management

For customers using stock management systems, software like CRM or ERP platforms, it is very important to assure integration of a web-store with software that is already implemented in their company.What are the integration benefits for a customer?

• Products’ data synchronization – starting from such basic information as price or availability, to more complex like for example description and product image.
• Instant notification about new order can be created directly in the customer’s system, quantity of product in stock can be automatically decreased for ordered product, together with goods issue note creation.
• Common database of online and offline clients is built what facilitates sales analysis and building of promotion and marketing strategy.

We have performed integrations of that kind for one of our clients. We have, among others, taken care about:

• common customer ID in store and in ERP system, in order to facilitate identification
• passing information about new order
• instant update of the most important product data

Thanks to this approach we shorten time necessary to manage online store. We avoid situations when product that is out of stock is in store still displayed as available. Besides thanks to the orders synchronization, shipping of ordered products can be processed faster.

Promotional tools

Key for the online store success is proper product promotion strategy and skilful building of customers’ community. To win their loyalty it is necessary to remember about proper comfort of online store usage. Magento offers extensive promotions system – among others frequently met coupon codes, that after they are entered in cart, calculate discount for an order.

However this solution has disadvantages – customers forget about the fact that they owe an discount, they don’t know that they need to enter particular code in order form or they miss coupon’s expiration date.

To avoid similar situations and assure customers that we care for them and provide maximum shopping convenience we have created a mechanism that allows for sending a link (QR code, button, advertisement banner) with coupon code. Once customer reaches our store from that link he instantly sees prices of all the products with discount included. What is more, information about a discount is kept in browser’s data, so each time customer revisits a store, not necessarily from mentioned link, he will still see special prices with discount.

We have even implemented a mechanism that goes one step further – in promotional message it is possible to include a link which automatically adds particular product to a cart. Such solution has huge marketing benefits, for example it allows sending, in newsletter or in promo post available in social media, “Add to cart” button.

Software change

For the customers that have decided on software change and for whom we implement new store, it is crucial to keep data from the solution they have been using before. Such action significantly facilitates the sale in new store and allows for keeping existing database of the customers and continuation of orders registrations.

For our clients we have imported:

• products data (prices, images, attributes, description, stock, etc.)
• orders (date, status, products ordered, given discount, etc.)
• clients database (contact details, orders history, discount, etc.)

Import possibilities are almost unlimited. What is more in parallel other processes can be conducted, like texts translation or price median retrieval for example from sites like Ceneo, Nokaut or Skąpiec (those three price comparsion sites are most popular ones in Poland)

Summary

We have decided to present the most common types of modifications and services which we perform within our online store implementations based on Magento platform.

We are always more than happy to perform such custom implementations and to serve with advice during design phase. Moreover, thanks to the scalability and flexibility, Magento platform offers powerful possibilities in terms of creating unique functions adjusted to client’s needs.

Our skills were appreciated by well-known brands – currently we are in the middle of ecommerce projects development for Bronson Laboratories and Toshiba MEA

We have also been recognized by industry experts. According SourcingLine – independent analyst company from Washington – Merixstudio have been awarded and included in the ranking of the best companies implementing Magento ("Top 10 Magento Developers & Development Firms"). This information was published among others in:

• boston.com
• businessweek.com
• marketwatch.com

If you have an idea for a unique online store or would like to change currently used store software for better one - we invite you to contact us.