Sendinblue

# b2b

powerful relationship marketing platform

backend
Symfony
Microservices
PHP
MongoDB
REST API
design
UX Audit
UX Enhancements
frontend
React
Redux
Draft.js
Webpack
React Beautiful Dnd
HTML5
CSS3
qa
Manual testing
Postman
API testing
Automated UI tests
WebdriverIO
tools
Travis CI
Sentry
Docker

100

million emails/sms per day

80k+

businesses in 160 countries served

6

languages supported

10

Merixstudio’s team members

problems to solve

Sendinblue is an innovative Saas solution that empowers small and medium-sized businesses to build relationships through marketing campaigns, transactional messaging and marketing automation. Sendinblue was acclaimed 14th Fastest Growing Company in Europe by the Financial Times (2018).  

The Client reached out to Merixstudio with a need for qualified support in a rapid scale-up of the startup. The key challenge for Merixstudio was to smoothly and quickly align themselves with the existing product and maintain collaborative work in a culturally-diverse multi-timezone setup.

solutions

Merixstudio’s team was responsible for timely implementation of a clear-cut scope that mainly boiled down to empowering users to automate email marketing by generating custom forms and pages. Taking into consideration the scale and complexity of the whole application as well as a number of inherent dependencies, the team decided to pay a special focus on the testing process and to double QA efforts. Except for unit tests by the dev team, this mainly referred to QA functional testing i.e. writing numerous test cases and performing intensive manual testing, automated functional testing with WebdriverIO, JavaScript, Mocha, Chai as well as functional API testing with Postman.

The team headcount varied from 7 to 10 people in its peak time and the composition included scrum master, UX designer, QA specialists, front-end and back-end engineers. The team functioned as an independent and self-managing unit, however, maintained collaboration with the other stakeholders located in both Europe and India which make them successfully handle the workflow with an almost 5-hour time zone difference. The whole development was supported by an agile methodology incorporating Scrum practices and adjusting them to the current project needs.


 

view examples

key features

  • designing emailing automation templates

    creating customized HTML email layouts by dragging and dropping various blocks including text blocks, clickable buttons, and images

  • email scheduling

    scheduling emails to be sent at a particular time. Machine learning-powered algorithm suggests a time to achieve the best possible engagement with contacts

  • performance monitoring

    providing real-time statistics about deliverability, open and click-through rates, heat map

  • marketing automation

    optimizing contact management with 8 out-of-the-box automation workflow templates

  • recipient segmentation

    collecting the email addresses and contact information with custom forms, contact segmentation, custom contact fields.

other works

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Rated 4.7 / 5.0 by 50 clients

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