The Client reached out to us with a rough product idea and an outline of its key objectives. Prior to kicking-off the development we needed to get to the stage when we have a clear shape of the product and the solid action plan, therefore, we decided to begin with an online Product Discovery Workshop participated by the founders and multidisciplinary Merixstudio’s team.

In the workshop, we focused on verifying the basic assumptions of the product and making sure that we have a perfect understanding of its goals, business model, users, and value proposition. After identifying loopholes, generating new ideas and adjusting them to specific users and business needs, we had a proper ground for crafting the final solution. In the end, we had the service described in the form of story map capturing the product shape and logic, defined MVP’s scope and development roadmap. It seems easier said than done - in fact, the process was very intensive and required effective management due to the number of stakeholders involved as well as time difference and the potential feedback loop it could cause.

Next, we proceeded with working on the MVP version of the project starting with wireframing that was kept 4 sprints ahead of the proper development. As regards the management, we followed the Scrumban methodology accompanied by Scrum events such as Daily, Review, plus ad-hoc Plannings, Refinements, and Retrospectives. Throughout 1 year of development, the team headcount varied from 2 to 9 people in its peak time and the composition included product owner, UX and UI designers, QA, front-end and back-end engineers.

The project demonstrated how meaningful could be a strong UX support not only on the early stage when creating the shape of the app but also later when optimising the app based on GA or Hot Jar data.