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Why Product Design support at constant is so important in digital projects?

There is an increasing awareness of UX’s role in digital projects among both companies and software development agencies. But the spectrum of Product Designers’ engagement is still often limited. Entrepreneurs focus mostly on the initial stage of the project, such as discovery workshops, or early prototyping. Once they are completed, they resign from any sort of UX support. Should companies consider engaging a Product Designer in the development phases of creating a digital product?

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