How connecting with Mindbody can solve problems of wellness companies?

What is Mindbody and how can it be used?

Mindbody is an application that combines the features of CRM and reservation systems, what significantly facilitates the conduct and management of the service based company. This solution is especially dedicated to types of businesses running repeatable events (eg. fitness classes) or the ones that require making appointments. Such companies are for instance:

• fitness studios;
• personal trainers;
• gyms;
• martial arts schools;
• dance schools;
• SPA and massage parlors;
• beauty salons;
• yoga and pilates studios;
• hairdressing salons;
• physiotherapy clinics.

Size and scope of the business are not an obstacle. Mindbody can be used both by small beauty salons that can’t afford to create their own reservation system and a nationwide chain of fitness studios, for which it’s essential to analyze large amounts of data. The pricing packages are tailored to allow for a low entry threshold. However, this is associated with a limited number of available functionalities. With the development and growth of a company Mindbody offers a higher price packages and gives more possible options, such as access to the Custom API or dedicated mobile application.

Key functionalities

• gathering and managing data about customers - personal data, billing history and activity history;
• assigning customers to separate user accounts;
• creating activities and managing event schedules;
• enabling customers to arrange meetings and sign up for classes without having to contact support;
• processing of payments for services;
• human resources management - assigning employees to specific tasks and events, managing calendars and timesheets processing;
• ability to create and manage promotions, discounts or intro visits (first free visits);
• automatic notification of upcoming events and activities;
• sales reports on customers and employees.

Mindbody for runners - integration with TheRUN:

In Merixstudio we used integration of Mindbody as part of TheRUN, the one of our notable projects about which you can read more in our portfolio. The aim of integration was primarily to exchange data on user activities and payments between Mindbody and an application that we have created. The main functionalities of this integration are:

1. creating user accounts and managing their data - an account created in the TheRUN app was simultaneously created in Mindbody. Thanks to that the data was available for both TheRUN and users. Then they could directly use the Mindbody platform to sign up for classes and make payments;
2. calendar and signing up for classes - we created calendar of classes that shows information about assigned trainers and types of activities from Mindbody. After purchasing package of classes users can sign up for specific date;
3. payments processing - TheRUN application made it possible to input your credit card details, what would allow to purchase class packages (these were created in Mindbody and contain certain number of entries). Payments were processed through Mindbody and information about chosen package and the number of used classes were exchanged between two platforms.

Should your business consider using Mindbody?

Mindbody is a great option for companies providing services that are repetitive, cyclical (eg. fitness classes) or require appointments. It allows you to solve the problems associated with information management and a processes such as calendar keeping, accounting, marketing and analysis of periodic reports. Mindbody also meets growing needs and expectations of its customers and adjusts the price offer to the size of the company. This tool allows you to focus more on delivering better services rather than administrative activities, which is extremely important for the company’s success.